Although the first Festival Italiano was held in 2005 the first poster was designed in 2006. All the posters are designed by Marcella Monti. The year was added after the words Festival Italiano from 2008, and the tomato image, originally used in 2006, returned in 2011, with a few variations. In 2012 the tomato logo was nicknamed by the Italians in Auckland as ‘il pomodorone’ (the big tomato) after being printed on the back of Auckland buses.
